What is Marketing?

`The means by which the schools actively communicate and promote it's purpose, values and products to the pupils, parents, staff and wider community`- (Davies & Ellison 1997)

Why Market?

• To create a positive identity & raise your school's profile
• Schools with a positive image tend to have better student interaction
• Positive media can energize staff & students, improve morale and promote pride in schools

It’s not just about getting bums on seats, it’s about recruiting the best staff and excellent future students, acquiring meaningful partnerships and community approval.

By listing your school’s unique features you can let your students, parents and staff know that you are dedicated to achieving excellence as well as meeting the educational needs of your community.

Whether you are a crèche, pre-primary, FET, private or public school you will benefit by becoming a Schoolguide Member.

At Schoolguide.co.za you get:

• Exposure to over 1,300,000 visitors for 2013 - (38% increase - 2012)
• Direct communication – link to email address
• Link to your website, if you’re not on Google we are
• Upload documents like prospectus and application forms
• Upload pictures, videos and audio files
• Complete school profile and description
• Links to social media - Twitter, Facebook, YouTube, Google+1, Linkedin
• Listed first, above non-member schools
• Post school news and blogs which appear on our home page, giving you more exposure

Not only will you have your schools listing fully searchable, you also have access to our blog and school news. Using these in the correct way can tremendously boost your viewership. The power of a positive image should not be underestimated!

• Schoolguide.co.za is the most established and fastest growing school directory in South Africa
• Schoolguide.co.za gets 95% of its web traffic from South Africa
• 90% is generated from search engines – organics searches
• Our traffic increases year to year, with a 38% increase in visitors vs 2012.